Aprilia USA, the U.S. importer and distributor of innovative, technology-driven motorcycles and scooters, finished 2008 with strong sales gains across its expanding product range. The company sold 66.4 % more bikes and scooters to customers in the U.S. market, spurred by the addition of four all-new motorcycles, three fresh scooter models and continued strengthening of its dealer network. Along with plenty of new product arriving from the Noale, Italy based factory, Aprilia USA also continued to add racing successes to its long list of championships, such as the U.S. company’s second consecutive MOTO-ST road race championship and first place in the 2008 Pikes Peak International Hill Climb 750cc category.
For 2009, company executives see more opportunity. “Our 2008 sales results are remarkable, especially in light of overall declining motorcycle industry sales,†says Gary Pietruszewski, Vice President Sales and Marketing, Piaggio Group Americas. “Much of our success can be attributed to … Details
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