Coca-Cola Co.’s NOS Energy Drink will sponsor Kyle Busch’s car in 14 NASCAR Nationwide Series races, according to NOS and Joe Gibbs Racing.
The announcement is expected to be made today as NASCAR prepares for racing this weekend at Atlanta Motor Speedway. Busch, known as “Rowdy†in the racing circles, is part of the Joe Gibbs team….
…. ENERGY DRINKS
2008 Market Share
A host of brands are fighting for market share in the energy drink segment.
Market Share by Volume
1. Monster: 29.9 percent
2. Red Bull: 24.8 percent
3. Rockstar: 14 percent
4. AMP: 9.3 percent
5. Full Throttle: 6.1 percent.
6. SoBe: 4.2 percent.
7. NOS: 3.5 percent.
Source: Beverage Digest
…. Details
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