The 2009 racing season has resulted in a couple new brands appearing in NASCAR’s Cup Series, namely Penske Championship Racing and Verizon Championship Racing; but the big picture is “business as usual.”
The inset in that big picture, though, is a totally re-branded No. 12 Dodge fielded in the Cup Series by motorsports mogul and veteran owner Roger Penske.
The past several years have seen uncertainty in many facets of the business world, and NASCAR’s premier racing series hasn’t been exempt. Sprint Nextel signed a 10-year entitlement deal that began in 2004 with the Nextel Cup Series, which in 2008 was re-branded the Sprint Cup Series….. Details
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