NASCAR’s elite teams are desperately trying to hold the line on sponsorship prices despite a glut of valuable 2010 inventory that remains unsold late in the year. To resist the temptation to slash rates, teams are beefing up their offerings with media, track assets and other elements not typically found in a car sponsorship package.
Top teams have found that merely selling space on the car for $20 million or more doesn’t cut it for most sponsors in this economic environment. Just look at all the space on highly competitive cars that’s available for 2010…Â Details
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