In his role as team manager for the Etnies BMX team, UK to CA transplant John Povah strives for middle ground between the business of selling shoes and managing an international crew of BMXers. But there’s a lot more to it than that.
Technically, John Povah is the Etnies BMX team manager. But that description falls far short of everything that Povah does both on the side and through his job at Etnies. Some of his additional roles include: product designer, photographer, ramp builder, bike rider, sport organizer and magazine contributor. I know I’m probably missing a few roles, but my point is this: John Povah came up in a time when BMX had no limits, boundaries or paychecks. And he used that to his advantage…Â Details