Honda Motor Co. missed at least $255 million of brand exposure on television by selling the Formula One team that swept the world championship titles yesterday, a media analysis company said.
The Japanese carmaker sold the team to manager Ross Brawn in March, depriving it of 8 1/2 hours of international coverage the squad’s cars got in the first 15 of 17 races, according to Godalming, England-based Margaux Matrix Ltd., which analyzed broadcasts and advertising rates in 18 countries… Details
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