In a somewhat startling announcement this morning, Harley-Davidson says recent financial results have led to a decision to focus on the Harley-Davidson brand, discontinue Buell Motorcycles (effective at the end of this month) and sell MV Agusta.
Just a few years ago, Harley-Davidson was riding high on a wave of huge sales and profits generated primarily by the popularity of its iconic brand of cruiser motorcycles. Buell, at the same time, was introducing state-of-the-art liquid cooled engine technology, and preparing to compete in AMA racing (winning a championship just recently)…Â Â Details
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on Thursday, October 15th, 2009 at 11:07 am and is filed under Motorcycle, Street Riding.
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