For the surfing industry, the recession has become a matter of sink or swim.
Across Southern California, small surf shops as well as action sports giants such as Quiksilver Inc. are trying to stay afloat as the economic crisis that started on Wall Street makes its way to the beach. With surfers cutting back on new surfboards, wetsuits and board shorts just months before summer, executives and workers at surf goods stores said they were holding their breath…Â Details
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