Some of the world’s most famous snowboarders packed into Burton’s Melrose Avenue store Thursday night for a soiree celebrating the action sports brand’s newest snowboarding video, “The B,” which features Burton’s snowboarding team getting gnarly on slopes all over the globe (decked out in the brand’s fall collection, of course).
The hoodie-clad crowd noshed on Pink’s hot dogs, stood in line to get posters signed and eventually filtered up to the store’s roof to check out the premiere of the high-action film. A DJ spun ear-assaultingly loud rock right next to the makeshift bar, which quickly became the most clogged spot of the evening…Â Details