Stoked News – News, Videos, surf, skateboard, snowboard, motorsports, action sports » Blog Archive » Sailing America’s Cup – Alinghi announce watchmaker as sponsor for the 33rd America’s Cup
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Alinghi, Defender of the 33rd America’s Cup, is proud to announce Hublot, the Swiss luxury watchmaker, as a team sponsor for the 33rd America’s Cup. Alinghi president Ernesto Bertarelli and Hublot CEO Jean-Claude Biver held a joint presentation at the Alinghi base in Genoa, Italy, this afternoon to announce this union of Swiss expertise. The two brands share many common values, be it their constant pursuit of precision and excellence, or their approach to technology – developing it to a maximum for greater performance.

‘I am often asked ‘what is more important the technology or the people?’ and I always say that there is no technology without people and the partnership that we are announcing today symbolises exactly this sentiment…  Details

This entry was posted on Tuesday, August 25th, 2009 at 4:21 pm and is filed under Boating, Sailing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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