The brand is a potent fusion of engineering flair, history and aspiration. You meddle with such a marque at your peril
Incestuous couplings, blood feuds, betrayals, ambition, hubris, suicide by fire, collision of egos, power struggles, revenge, retribution, tragedy, defeat, reconciliation of opposites, symbols of sex and power. Is this Wagner’s Ring Cycle? No, it is Volkswagen’s epic Takeover of Porsche Cycle.
The industrial and financial drama has been compelling, but there is something still more compelling beyond the climactic shift of shareholdings. When the curtain came down last week, Volkswagen immediately issued a press release saying that Porsche would henceforth become …Â Details
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