Aliso Viejo, Ca — The Surf Industry Manufacturers Association (SIMA), founded in 1989, is proud to celebrate its 20th anniversary. As the trade association of competing surf product suppliers working together for the development of the surf industry, SIMA has united the surf industry for the past 20 years.
“Many years ago, SIMA began out of a need to work more effectively with our tradeshow partners,†said Bob McKnight, CEO of Quiksilver and SIMA’s first president. “We started in this industry because of our passion for surfing and the beach lifestyle. SIMA has done a tremendous job in sharing the real message of surf culture and helping us all ‘grow the pond.’â€
From issues like the closure of Clark Foam to trade show dates, SIMA has proven its effectiveness in unifying and serving the surf business by gathering the leaders of our industry and acting as their collective voice.
“SIMA has been the glue that has kept our industry together for many years… More info
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