Red Bull president and CEO Dietrich Mateschitz, a man who co-founded an energy drink company that would eventually become one of the world’s largest sports empires, has died, his company confirmed Saturday. He was 78.
Born in Austria in 1944, Mateschitz founded Red Bull GmbH alongside Thai businessman Chaleo Yoovidhya in 1984. The brand would become the top energy drink company in the world, with Mateschitz owning 49 percent of the company.
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