As part of its turnaround plan, General Motors Corp. said Friday it plans to experiment with auctioning new cars on eBay, expanding on an existing partnership covering certified used vehicles on the online marketplace.
GM CEO Fritz Henderson said the company is working on an “innovative new partnership” with eBay Inc. to let consumers in California bid on vehicles as they would in a normal eBay auction, or choose a “Buy it Now” option to purchase the car at a set price. Dealers would still distribute the cars…Â Details
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