Mavic, one of the most famous brands in cycling, faces a very uncertain future after news emerged yesterday that it has fallen into receivership. So, what went wrong with the company which has been a partner of the Tour de France for the past four decades, and what are the implications for the future of the business?
Last December, the company, which is based in Annecy in the French Alps, entered a process called conciliation which, under French insolvency law, seeks to arrive at an agreement between a business in difficulties and its creditors.
Then, according to the US-based trade website Bicycle Retailer and Industry News (BRAIN), in February this year its management was put in the hands of By Saving, a French firm specialising in turning around struggling businesses … More