Taylor Epperson, 18, sits on a beanbag with quiet concentration as he plays video games with four friends around noon on a January weekday at the Create skate shop. It’s the embodiment of the online skateboard brand — another digital retailer that has found it pays to have a storefront people can walk into.
“I come here at least twice a week,” Epperson, a student at City College, said. “They’ve hit a spot by putting in a ramp and creating a place for us to chill. It’s so inviting.”
And it’s not just any place. A cluster of skateboard retail businesses … More
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