EA Sports’ whimsical new NASCAR game represents a strategy shift that could lead to an overhaul of the sport’s gaming category.
Declining sales from the “NASCAR ’09” game, a desire to reach a broader audience and the need to create a game that fits the Wii console were all integral to the formation of “NASCAR Kart Racing,” which hit store shelves the week of the Daytona 500.
EA’s “NASCAR ’09” game can still be purchased, but the formation of new games in that line is on hold.
“The old game was more for the simulation players, the serious gamers…Â More info
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on Thursday, February 26th, 2009 at 8:43 pm and is filed under Automobile, NASCAR, Video Games.
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