Ten miles outside of Charlotte, N.C., stands the Herzog family’s white elephant: A sprawling NASCAR garage, 33,620 square feet of dormant body shop, conference rooms, hauler bay and parts storage. Their recently reduced asking price: $3 million.
During NASCAR’s years of growing sponsorship and small, competitive teams, such a facility in the heart of NASCAR country would have been the happy home of a one- or two-car team making a run at stock car racing’s Sprint Cup Series. But now, with small teams an endangered species in NASCAR’s top circuit, the Herzogs may end up leasing the vacant race shop to an upstart Formula 1 team based in the U.S.
By all accounts, NASCAR is suffering from myriad challenges – among them a … Details