From Technology to Marketing, Grand Prix of the Sea Format a Winner
“Race on Sunday, sell on Monday.” No one knows who said it first, but in the marine industry, the phrase has become synonymous with Reggie Fountain, who built the performance boat company that bears his name into one of the best known names in the marine industry. For Fountain, and other U.S. manufacturers like Skater, Cigarette, and Outerlimits-along with engine builders Ilmor Performance Marine, Mercury Racing, Chief and Sterling Performance–the Powerboat P1 World Championship series has provided an important outlet, not only for a global championship, but for showing a worldwide audience how rugged, reliable and just plain fast their products are.
P1 has become an important proving ground and an opportunity to integrate what is learned on the race course into the construction and set up of pleasure boats. “Powerboat P1 has been tremendous for my company,” said Outerlimits President and founder Mike Fiore…Â Details