Excess is back—and more excessive than ever.
The car business has had some humble moments, such as the years following the 2009 bankruptcies and federal bailouts of General Motors (GM) and Chrysler. Modesty became fashionable. Automakers boasted of the high-mileage cars they were building. They advertised bland family sedans during the Super Bowl.
These days, small is out. Modesty is passé. And Dodge is introducing a car so powerful it could tow a Prius and still lap a Tesla … More