Ho‘olaule‘a – literally, it means “celebration”, but for us, it’s also an expression of gratitude. Each May, we hold our interpretation of this storied Hawaiian tradition on Maui’s north shore. The event blends elite competition with family-friendly cultural activities and gathers some of the world’s best SUP, OC1 & OC2 paddlers to race the legendary 8-mile Maliko downwind run. Friends and families come together to enjoy canoe sailing and surfing, ancient Hawaiian games, traditional luau, hula, and live music. We take this opportunity to recognize and honor our Ama OluKai Foundation beneficiaries, as the community shares collective gifts of time, energy, and spirit.
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on Wednesday, April 12th, 2017 at 8:10 pm and is filed under Surfing & SUP, Video - general.
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