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Victory Motorcycles made a chess move worthy of Bobby Fischer in 2001. That was the year it first enlisted the services of one Arlen Ness, aka the Godfather of Custom Motorcycle Builders. The introduction of the Arlen Ness Signature Series Accessories made exclusively for Victory followed. It was a savvy marketing strategy. What better name could you have associated with your motorcycles than Arlen Ness, a legend in the custom building world? The only move that could sweeten the pot more would be to enlist the services of Arlen’s son Cory as well, who is a distinguished custom motorcycle builder in his own right. This would initiate a longstanding friendship and working relationship between the Ness family and Victory Motorcycles.

But Arlen wasn’t satisfied with solely providing a line of aftermarket parts with his name on it…  Details

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This entry was posted on Saturday, May 23rd, 2009 at 8:24 pm and is filed under Motorcycle, New Motorcycle products & Tests, Street Riding. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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