If you tuned into the Burton U.S. Open of Snowboarding on Thursday, you might have noticed a unique sight: Louie Vito, a two-time X Games gold medalist, riding the halfpipe on a snowboard without a major brand logo plastered on its underside. In years past, that piece of prime advertising real estate would have surely carried the logo of a board sponsor, but now, as detailed in a new report by The New York Times, with declining sales in the snowboard industry, many riders are finding themselves without, fighting to make a living.
The report details how, for just more than five years in a row … More
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