Gen Y is drawn to action sports. According to America Sports Data (2007), in the U.S. alone there are 11.6 million skateboarders, 6.88 million snowboarders and 3 million BMX participants, and, of these numbers, the majority is between the ages of 18 and 30. The action sports allure comes not only from the fun, but also from the freedom. Whether it’s skateboarding, riding a BMX, surfing or snowboarding, it comes down to you and the elements.In action sports there are no rules, only technique. The way two people arrive at learning a trick can be completely different from each other, and each will develop their own style in the process; and in action sports style is everything.
This process of personal expression usually leads …Â Details