At the end of 2011, David Wise was trying to make his way on the halfpipe circuit. He had shown potential, winning some smaller contests, but had struggled with injuries, including a torn ACL. He was shopping around for a new ski sponsor. More than a big contract, Wise wanted ski specifically made for skiing halfpipe. 4FRNT, the independent, athlete-owned company out of Salt Lake City, meanwhile was looking for a halfpipe skier to round out their team. 4FRNT owns their own ski laboratory called The White Room, where skier Eric Hjorleifson was already hand-making his pro models Renegades. They told Wise they could make him whatever ski he wanted … More
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