I was sitting in a conference room in Sturgis, South Dakota last year while Greg Brew, chief designer for Indian, was answering questions from a large group of journalists about the first all-new Indian models developed under Polaris Industries ownership of the brand. A somewhat cocky journalist challenged Mr. Brew by asking whether he had ever designed any other products nearly as significant as the new Indian Chiefs. Mr. Brew didn’t skip a beat when he immediately responded that, while at BMW, he was asked to design the first Rolls Royce after BMW acquired that brand.
I will never forget that exchange for a couple of reasons. First of all, that journalist visibly bowed his head and never asked another question … More