NASCAR executives have cozied up to action sports stars as it looks to generate new interest among “millennial males†during the 2011 season.
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NASCAR chief marketer Steve Phelps has worked behind the scenes the past few months to assist former motocross stars Travis Pastrana, Brian Deegan and Ricky Carmichael as they look to join the Nationwide Series and eventually the Sprint Cup Series.
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“We’re thrilled Pastrana is coming to race, we’re thrilled  … Details
Rumours are continuing to mount about the possibility of Porsche entering F1 in 2013 in partnership with the Williams team.
The German manufacturer’s new chairman, Mattias Mueller, announced at the Paris motor show back in October that he felt that the time was right for the company to consider entering F1 and Williams appear to be doing all that is necessary to convince the German manufacturer to enter in partnership with them … Details