NASCAR’s elite teams are desperately trying to hold the line on sponsorship prices despite a glut of valuable 2010 inventory that remains unsold late in the year. To resist the temptation to slash rates, teams are beefing up their offerings with media, track assets and other elements not typically found in a car sponsorship package.
Top teams have found that merely selling space on the car for $20 million or more doesn’t cut it for most sponsors in this economic environment. Just look at all the space on highly competitive cars that’s available for 2010…Â Details
Brad Keselowski’s crew chief was headed to the pre-race driver meeting when Juan Pablo Montoya cut him off at the door.
“The next two weeks, you better bring your worst cars,†Montoya told Roy McCauley.
“Why’s that?†McCauley asked.
“Because they are going to get wrecked … Details
Mercedes-Benz has announced that it has taken over the Brawn Formula 1 team and re-named it Mercedes Grand Prix after buying a 75.1 percent stake in the squad.
The German car giant will retain its role as McLaren’s engine supplier until at least 2015, but will sell its 40 percent stake in the squad back to the team over the next two years…Â Details
Jenson Button’s Brawn team is being taken over by Mercedes as the car giant quits McLaren today in the biggest team deal in Grand Prix history.
But the blockbuster £500million deal could see the new world champion left out in the cold.
Mercedes will hand back its 40 per cent share in Wokingbased F1 giants McLaren, clearing the way to take a controlling interest in Brawn’s world champions …Â Details