Madars hits his old stomping ground Barcelona on a filming mission for his upcoming parts and runs into a crew of friends, locals and interlopers on a mission to enjoy the city’s famous beaches, street spots, hills and naked grannies.
Archive for the ‘Board Sports’ Category
Bad news today for fans of Nike Snowboarding as the Swoosh has decided to drop their snowboarding and skiing division. The changes will be effective after their current Holiday 2014 line. Nike decided to make the decision after their 201 4 fiscal year reports in June, which showed growth among in every key area of the brand except action sports. The full attention of of action sports will now be shifted towards skateboarding.
“Nike SB will focus its innovation, design and marketing resources on its biggest brand driver and growth opportunity … More
On a rare occasion, you see a video that makes you stop – stop what you’re doing, stop what you’re thinking, even stop how you’re breathing – a video that masters your emotions and alters your vitals. At that moment, when your heart jumps into your throat, and your nerve endings fire, you realize you’re seeing something memorable.
With that we invite you to see a piece we filmed with Arbor team rider, James Kelly, to support the launch of his new pro model. The final product stopped us in our tracks. It reminded us once again why in downhill skating James is called the American Dream. A title he’s been burning down for years with a humble approach and an unmatched intensity at speed.
About James: Born in Petaluma, CA – James grew up riding with some of downhill’s most influential skaters. For years, he’s been showing that there’s no road that can’t be conquered. He has perfected his abilities to skate anything at speed, while building the discipline required to keep calm when the consequences are high. James is no stranger to the racecourse and podium, yet he’s most at home on the hills surrounding his family cabin in the Western Sierras, where this video was filmed.