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For the action sports industry in 2009, it’s all about keeping your head above water.

Already struggling with a glut of inventory, the $14.4 billion industry is forecasting sales to fall as much as 25 percent this year. Some surfboard makers say their business is down 30 percent to 40 percent as consumers put off larger purchases.

With numbers like that, industry insiders say some brands will disappear and the economic undertow will pull down a number of mom-and-pop shops, considered the backbone of the business because of their connection to the core action sports customer….  More info


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santa-rosaThe VELOVE Winter Bicycle Festival is about to transform downtown Santa Rosa into a bicycle wonderland during Valentines Day weekend, February 14-15. Held in conjunction with the 2009 Amgen Tour of California, VELOVE is packed with events for everyone, including bike competitions, race viewing parties, non-profit fundraising events, a pro race team signing and plenty more. It is a joint production between Bike Monkey, the City of Santa Rosa, Mainstreet and West Coast GoldSprints…  More info


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bike-store-mgr

When it comes to bicycles, now the operative word is “functional”.

Inside the Woodstock Bike Gallery store, up front by the entrance, are the bicycles that sell well these days — and they aren’t mountain bikes.

“The future is functional city bikes,” declares store manager Ryan Manner, as he gestures toward a display of road bikes…  More info

kids-motorcycle

A deadline is fast approaching on February 10 that could potentially be deadly for the youth motorcycle and ATV market. In less than two weeks, the Consumer Product Safety Improvement Act of 2008, enacted August 14 of last year, will go into effect and ban all products designed for children ages 12 or under which contain lead over specified limits. The Specialty Vehicle Institute of America and Motorcycle Industry Council are attempting to get an exemption for ATV and motorcycle parts…
…What exactly happens on Feb 10 for motorcycle dealers?
“On February 10 large inventories of motorcycle and ATV products that present no health risk to children could be rendered retroactively illegal and future products prohibited from sale. These products may need to be destroyed resulting in severe hardship for dealers and manufacturers in the motorcycle industry. Along with the current state of the economy, this may be a hit that dealers and manufacturers will not be able to recover from…  More Info…