On the heels of Shaun White’s X Games 17 Gold medal win in skateboard vert came word that the 24 year old athlete was severing his business ties with Red Bull Energy Drink to pursue more lucrative endeavors. What, or shall we say who, those lucrative endeavors involve is not yet known. Here’s my take on the matter.
Lead up to the split
The skater’s announcement did not come as a surprise to action sports insiders as the trades had been reporting that he was contemplating a change of sponsors ever since his contract with the major energy drink manufacturer ended in January 2011Â Â …Â More