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Archive for the ‘Mt. Bike’ Category

7
Apr

Hansen Beverage Company Brand Manager Pushes Life and Brand to Extremes

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Steve Jugan Crowned Executive Level Crossover Athlete 2009 Push Champion.

When Steve Jugan Allied Brand manager for Hansen’s Beverage Company decided to make Lost Energy the title sponsor for an ultimate actions sports adventure game, he decided to show his true and pure dedication by walking the walk or should we say Board, Ride, Bike, Skate, Wake and Surf. Jugan from Yorba Linda, California joined a group of other action sport junkies to do something that has never been done before and be part of The Push-Lost Energy invitational. The Push is a one day, non-stop “Hexathlon” of action sports designed to literally push an athlete both mentally and physically from one event to another for 15 hours straight across 160 miles of some of Southern California’s most beautiful locations.

Jugan, the self-professed action sports enthusiast and native of California, has spent most of his life in the snow, dirt and surf, so when the founder of The Push Bob Krause and partner Marco Thompson approached him he was sold. “I get a ton of pitches from people with a lot of ideas, but I had never heard of an event quite like this one,” said Jugan. Convinced that the event catered to hit his target demographics and psychographics, he offered his event prowess to the table and became the title sponsor. “The Push is a wicked combination of six of the most popular action sports – Snowboarding, Motocross, Downhill Mountain Biking, Skateboarding, Wakeboarding and Surfing – all mixed up into a day long adventure,” says Krause, the creator of The Push. This concept was devised by him and his 18 year old son Ryan as the ultimate father-son bonding experience in which they completed 23 non stop action sports while traveling over 300 miles across southern California all in one day.

The Push was held on March 28, 2009, participants included Amateur and Pro athletes as well as a mix of sport enthusiasts and business executive types all hoping to be crowned the worlds best crossover athlete. Participants arrived Friday night March 27th at the Lake Arrowhead Resort for an evening of schmoozing, food and some basic training. At 8am the next morning they were on the slopes and ready to roll. From that point on participants drove from location to location showing off their very best to the judges while the event organizers had every type of board and bike waiting for them at each location.

“I can’t wipe the smile off my face, 2010 is going to be unreal,” says Jugan. “Only in So-Cal can you be on the slopes in the morning, ride the desert in the day and then surf until the sun goes down.

6
Apr

Cycling – Bike gear business draws attention on Twitter

For the Banjo Brothers, marketing is like hand-to-hand combat.

At least that’s how it looks to Mike Vanderscheuren, one of the two founders and owners of the Minneapolis bicycle gear business. Five years ago, Vanderscheuren and partner Eric Leugers tested a new line of bike bags and backpacks in seven Twin Cities bike shops. Today, the company has its products in 450 bike shops nationwide.

The pair built their business the new-fashioned way: not by spraying ads all over the landscape, but by reaching out to the right targets, a few people at a time…  Details

5
Apr

Cycling BMX Mt. Bike Road – What Tough Times? Sea Otter Classic Expo Registration Grows

New Sponsors, Product Launches and Product Demos Planned for Industry’s Major Spring Event

Cycling industry is going strong, if the Sea Otter Classic, a four-day celebration of sport and the largest outdoor consumer expo in the country, is any barometer. Times may be tough, but Sea Otter is seeing an increase in exhibitor registration, as well as an increase in athlete sign-ups.

According to Frank Yohannan, Sea Otter Classic president and CEO, companies carefully analyzing their events and marketing initiatives are deciding that the Sea Otter Classic is one event they can’t afford to miss.

“Companies are working hard to really get every last penny’s worth of every dollar they spend right now, and Sea Otter gives them a lot of bang for their buck,” said Yohannan. “By the same token, it is a great value for athletes watching their budgets. With its various events, family activities, the festival and expo, Sea Otter is much more than just a race.”

Exhibitors Kick Off Season with Product Launches and Brand-building Activities

Nearly 300 exhibitors sign up each year for booth space at what is widely accepted as the most important Spring consumer tradeshow for cyclists in North America. With over 50,000 athletes and spectators walking through the expo, it is a perfect opportunity to show new products, interact directly with consumers, offer samples, sell closeout items, and build brand awareness…  Details

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5
Apr

Cycling BMX Mt. Bike Road – 2009 Sea Otter Classic April 16-19 – Long Weekend of Festivities Planned

Monterey, Calif. (March 26, 2009) – Cyclists and outdoor enthusiasts can look forward to excitement and high energy fun this April. The Sea Otter Classic, a four-day celebration of sport, has a multitude of events, activities and action planned for a long weekend of fun, family and community, April 16-19, 2009.

Action All Around and Up Above

At any one time, spectators in the Sea Otter Village can enjoy 360-degree views of races and activities going on around the venue, including games, parties, contests, costumes, team autographs, personal conversations with the pros, product demos, beer and BBQ, live music and bargain bins and samples in the Expo.

The action will even be overhead, as teams of specialists do flips and stunts in various shows and events around the venue. And on Saturday and Sunday, as part of the midday ceremonies kicking off the Pro racing on each day, the action will also be in the sky, as the U.S. Navy will conduct an F-5 fighter jet flyover! Following the flyover, spectators will enjoy the Presidio of Monterey Air Force Honor Guard followed by the sights and sounds of the Monterey High School marching band and international flags representing all our athletes as they parade and play music around the Sea Otter Village…  More Details

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