PRESENTING a product to customers in the most favorable setting is a basic tenet of marketing, but rarely is the effort to influence shoppers taken to this extreme.
Next Sunday in Maranello, Italy, an auction of vintage Ferraris will be held in the logistics center of the automaker’s famed Formula One racing team. The sale follows four days of buildup during which bidders registered for the auction can visit the Ferrari museum; tour the production facilities and factory Classiche division, the department that authenticates racecars and vintage road cars, and the Ferrari factory; see a private car collection housed in a 15th century castle; and sample some of the … Details
The streets of San Francisco had a noticeably retro feel Monday morning as a fleet of classic cars toured The City for the opening leg of a three-day trip through California.
About 70 vehicles, none built after 1957, were on display at the Fairmont Hotel in Nob Hill for the 19th annual California Mille, a showcase event that starts with a jaunt through The City. Participants then motor through a series of winding back roads throughout the state, including California Route 1, before finishing the tour in Marin County on…Â Details
Over 20 Grand Prix and Formula One racing cars from the private collection of Formula One Management CEO Bernie Ecclestone will provide a stunning exhibition throughout this weekend’s Bahrain Grand Prix meeting. This rare and exclusive collection has never before been seen in public and underlines the relationship which the Bahraini people and the Grand Prix organisers have with Mr Ecclestone.
In his youth, Bernie Ecclestone competed in two-wheeled motocross before graduating to four-wheeled motor racing with…Â Details
These Cars Are So Worth the Money
We’re in the pit lane next to the 1962 Ferrari 250 GTO, and a young man among the small crowd that always gathers is right on cue: “Are they, you know, as good as everyone says?”
His face is a mask of genuine innocence, which says he’s not waiting to have an existing prejudice challenged or confirmed. He really wants to know…Â Details
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