Coca-Cola Co.’s NOS Energy Drink will sponsor Kyle Busch’s car in 14 NASCAR Nationwide Series races, according to NOS and Joe Gibbs Racing.
The announcement is expected to be made today as NASCAR prepares for racing this weekend at Atlanta Motor Speedway. Busch, known as “Rowdy†in the racing circles, is part of the Joe Gibbs team….
…. ENERGY DRINKS
2008 Market Share
A host of brands are fighting for market share in the energy drink segment.
Market Share by Volume
1. Monster: 29.9 percent
2. Red Bull: 24.8 percent
3. Rockstar: 14 percent
4. AMP: 9.3 percent
5. Full Throttle: 6.1 percent.
6. SoBe: 4.2 percent.
7. NOS: 3.5 percent.
Source: Beverage Digest
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And just when you think things may be getting better…they take a turn for the worse.
General Motors and auditor Deloitte & Touche have recently come out doubting the viability of the former auto giant, that lost over $30.9 billion just last year.
This is despite the government “bailing out” the company with $13.4 billion…. Details
There’s not an event throughout the 36-race Sprint Cup schedule where NASCAR’s begrimed top-35 rule doesn’t loom over the landscape like King Kong perched atop the Empire State Building.
It smells about that bad, too.
But as the 2009 season creeps toward Race 6 at Martinsville—the first event where the current year’s owners’ points will be used to set the 35 guaranteed starting positions—it’s time to recognize some significant accomplishments by a couple of the sport’s smaller organizations….Â
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There is a lot about Jack Roush that gets stuck in the craw of NASCAR Sprint Cup fans, like the fact that he’s combative, successful and will push the rules to the limit to get a win for his Roush Fenway Racing team.
But those very same reasons have made him an owner any professional sports organization would die to get as a franchise owner.
The multimillionaire industrialists from Michigan should be the poster boy for what fans want in a guy to run a team…. Details