Honda Motor Co. missed at least $255 million of brand exposure on television by selling the Formula One team that swept the world championship titles yesterday, a media analysis company said.
The Japanese carmaker sold the team to manager Ross Brawn in March, depriving it of 8 1/2 hours of international coverage the squad’s cars got in the first 15 of 17 races, according to Godalming, England-based Margaux Matrix Ltd., which analyzed broadcasts and advertising rates in 18 countries… Details
Ross Brawn says he cannot wait to see newly crowned World Champion Jenson Button perform in the final race of the season, where the team boss believes his driver will be “uncaged.”
Button clinched his first world title in Sunday’s Brazilian Grand Prix after charging through the field to finish in fifth position, having started …Â Details
“Jenson, it’s lap 30. Anyone who questions whether you have a world championship drive within you just needs to watch this race back.”
That was the text message I sent Jenson Button halfway through Sunday’s Brazilian Grand Prix as he was setting the track alight in Sao Paulo to become the new world champion.
I just wanted Jenson to know, whatever happened in the remaining 41 laps of the race, that what he was doing out there was …Â Details
It was quite a walk to find the home of the Formula One world champions. Past the distant garages housing Force India and Scuderia Toro Rosso, negotiating endless forklift trucks and cargo already labelled for this season’s final destination, Abu Dhabi.
At garage 20 there was a refrigerator stripped of celebratory beers perched wonkily on the Tarmac and meals being served on plastic plates. The victors ate where they stood. This is the temporary Brazilian headquarters of Brawn GP, the most successful team in Formula One this season. Next year, they will move to garage 1, as kings of the hill.
The bald facts are …Â Details