Rumors and talk have been floating around for some time now but it seems that it’s nearly official. China’s Anta Sports Products is leading a consortium to purchase Amer Sports for a reported 5.2 billion dollars this week. Amer Sports owns both ENVE and Mavic, as well as other active brands such as Arc’teryx, Salomon, Atomic, and Suunto … More
John John Florence is suing the American beverage company Monster Energy for breach of a sponsorship agreement.
According to the New York Post, in January 2017, the two-time World Surf League (WSL) champion and the energy drink signed a three-year marketing deal worth $500,000 a year.
Florence would help promote the brand for $350,000, plus $150,000 for a multimedia production depicting the story behind the world title race.
The suit notes that Monster Energy … More
The 10 biggest team budgets in the history of Formula One auto racing came to a staggering total of $3 billion, according to new research.
The turbocharged income required to run an F1 team raced into the spotlight last month when the Force India outfit crashed into Chapter 11 bankruptcy despite having revenue of £86.8 million ($110.8 million at today’s rates) according to its latest financial statements. As the table below shows, it is a drop in the ocean compared to F1’s biggest-ever budgets … More
For the first time in its history, the Gran Canaria Windsurf World Cup will award equal prize money to men and women at Pozo Izquierdo.
The 30th anniversary of the windsurfing competition held in the Canary Islands will be a special one to all the female athletes involved in the waves discipline.
“As women windsurfers, we have been dreaming about this moment for the last 21 years. We run the same risks, train hard and even worse … More