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In 2019, Quiksilver will celebrate 50 years.

The iconic Southern California brand has been through it all as one of the founding members of an industry that, today, has evolved and grown beyond anything that could have been forecasted.

But Quik, like many companies, has faced its fair share of growing pains over the years — most recently, filing for Chapter 11 for its US operations and undergoing an aggressive global restructuring  …  More

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Six months after filing for bankruptcy, Quiksilver, Inc. announced a new corporate name for the firm.

Boardriders, Inc. is the new company behind three historic surf brands: Quiksilver, Roxy, and DC Shoes. The decision to change the name signals the birth of the newly reorganized entity managed by Oaktree.

“The company has spent the last 18 months   …  More

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A lawsuit filed by a Ferrari salesman from Palm Beach, Florida, may have aired some of Ferrari’s dirty laundry. According to a lawsuit filed in a Southern Florida district court by former salesman Robert “Bud” Root, the ex-employee alleged that New Country Motor Cars of Palm Beach wrongfully terminated the man based on his age and other factors. The lawsuit was first reported by the Daily Mail. The now 71-year-old said in his complaints that he was fired as a scapegoat for the use of a device that rolls back the odometers in Ferraris back to 0.

Motor Authority has located copies of the lawsuits in question, and they make several allegations that could be real problems for   …  More

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Danica Patrick’s former sponsor feels unfairly maligned by a recent lawsuit

Danica Patrick has a new primary sponsor in Aspen Dental but her previous one remained in the spotlight on Thursday by exchanging public blows with Stewart-Haas Racing over what Nature’s Bakery believes is a smear campaign against its reputation.

The baked goods company released a statement on Thursday that regarded Stewart-Haas’ $30 million lawsuit as a false legal complaint. Nature’s Bakery was set to  …  More

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