With the event of NIKE radically pulling out of the “Surf Industry†and leaving several of the World’s Professional Surfers at the mercy of Hurley to clean up there dirty work, the thought of doing a Parody on one of their advertising pieces as a FUN personal project was developed.Â
Yes, surfing is a “Professional†Sport and Athletes do train for ultimate performance; but when you think about surfing and it’s origination, surfing has always been a mix of collective characters, playing in the ocean, at the beach, and wanting to have fun. Surfing is fun! So have fun. We did