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Accenture – “Surfing Elephant”-Spot (Director’s Cut / 2010), directed by Thierry Poiraud. Produced at Paranoid US, Los Angeles

Airing Saturday, January 9, at 9:00pm ET/PT and re-airing several more times over the next month, FUEL TV will showcase ‘The TransWorld SURF Model Search 2007.’ And at 9:30pm ET/PT, FUEL TV will air the ‘TransWorld SURF Swimsuit Issue 2008.’

For the “The TransWorld SURF Model Search 2007,” the wildly successful TransWorld SURF Model Search is brought to life again with another group of beautiful women from across the U.S. Taking Jenna Putnam, winner of the TransWorld SURF Model Search, and hand picking an amazing cast to join her in the photo shoot  …  details

So, I know there’s a bit of a rumor going around the youth culture/action sports/industry insider/shred dog circles that sportswear mogul, Nike, is going to buy Burton Snowboards.

As it turns out, this is not true. But more on that later.

What I am interested in here is not only that an until-recently-non-endemic company is looking to buy a boardsports company, but that there is yet another buyout in the air. Let’s remember that in February of 2006, Burton bought Channel Islands  …  Details

jordanAir Jordan VI (6) Motorsport Edition Exclusive Sneakers

Limited to less than 20 Pairs

To commemorate the Jordan Motorsport Race Team the Jordan brand has released a very special sneaker that has been issued to Aaron Yates and the rest of the Jordan motorsport team. Jordan Brand has derived a passion for road sports and have developed products that have helped promote their efforts in developing a motor sport team.

The Air Jordan VI is one of the most famed and legendary Jordan Brand drops of all time, and each new colorway is greeted by the sneaker community with no small amount of fanfare.  In a similar vein, the colorways of Air Jordans put out by Michael Jordan Motorsports each year are anticipated with a similar amount of reverence, and this latest drop of Air Jordan VI’s celebrating the sixth year of Jordan Motorsports looks to do both legacies justice.

In the past, Motorsports edition Air Jordans have been some of the hardest kicks out there to obtain, and these VI’s are just as limited.

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