Welcoming recessionary times and FIA rules changes, and promising to run a team as spare as its name, partners Ken Anderson and Peter Windsor on Tuesday announced the launch of Formula One team USF1.
Using a live television feed via Windsor’s current employer, Speed TV, the duo made formal their more than two-year-old secret that leaked its way to public knowledge in the past month. Windsor, whose title will be sporting director, said he and Anderson, team principal, have lined up necessary capital to field a team in the heretofore world’s most expensive motorsport that has seen a global recession help bring it to heel. USF1 stands to be F1 sans bling.
“We’ve got an approach we want to bring into the sport that we want to do well,” Windsor said. “The key to that was not selling any more than a very small stake in the team. So we set some unbelievably steep hills to climb, in a recession. We just wanted to sell off a small part of the team, and I’m pleased to say that as we sit here now we’ve done that and we’re now two guys who can say we’re going to do a Formula One team…Â More info
