OLYMPIC VALLEY, Calif. — The weather was warm, the “lake†was chilly and the crowds were out on Saturday, celebrating the end of Squaw Valley’s ski season at the 19th annual pond skimming contest known as the Lake Cushing Classic.
This year almost 50 competitors attempted the more-perilous-than-normal pond crossing on skis, snowboards and various other creative contraptions including my personal favorite — snowlerblades mounted with telemark bindings (that guy didn’t have much chance of getting across the pond, but he attempted it with style)… Details & Pictures
Burton Snowboards, a snowboard manufacturer, launched a mobile marketing campaign. Working with only a tight budget in China, the company wanted to combine trend-setting Chinese youth and video mobile phones to create their mobile channel. The campaign drove traffic to their WAP and web sites through the mobile as well as online media.
The idea of the campaign was to let users record a video clip of the location they are in on their mobile phones and upload it to the Snobile website. Within seconds, the users will receive a customised movie back onto their mobile phones with soundtracks by local punk bands…Â Details
Australia has record-breaking early snow and opens up, Europe has record-breaking late snow but closes down. Why?
Mount Buller in Victoria was due to open on June 6th, but it has just had 35cm of fresh snow and the temperature has stayed cold so the resort is opening this weekend.
It’s a one off and will only be open for the weekend, as the snow will probably melt once it warms up, but it shows a go-getting attitude… Details & Pictures
Havin’ Some Fun at Stevens Pass, WA: 2009. Boards: 2010 Rome Detail 146, 2010 Rome LoFi 150, and 2009 Rome Detail 149. Ladies, Rome is making some of the top female boards out there these days….