I don’t think twice about buying a season pass. It’s a line item in my budget and as important to my happiness as a roof over my head, and unless my friends decide to mass migrate to another mountain, I’m probably going to stick with the resort I’ve skied at my entire life.
But lately, in a year as politically active as this one, I’ve been wondering whether, as skiers, we should be thinking more about where we spend our dollars, and how we can support the businesses that pay it forward to our communities and environment — and that includes where we buy our season passes and lift tickets … More