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After miraculously surviving five ill-fated resurrections since its initial demise in 1953, America’s original motorcycle brand has found a more worthy and hopefully permanent home. Polaris Industries, Inc.—makers of Victory motorcycles, popular four-wheel off-roaders, snowmobiles and other specialty vehicles—acquired the King’s Mountain, North Carolina -based business from British private-equity firms Stellican Limited and Novator Partners LLP for an undisclosed sum last April.

Why Polaris? Only a handful of companies have   …  More

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In the iconic 1953 motorcycle film The Wild One, a young girl turned to a leather-clad Marlon Brando and delivered the famous leading line, “Whatcha rebelling against, Johnny?” With brooding eyes and contemptuous tone, Brando responded, “Whaddaya got?,” and a new antihero was burned on the American consciousness.

Motorcycles and the rebels who ride them have come a long way since the days when parents, preachers and politicians railed against the evils of biker gangs like Brando’s Black Rebels. Today’s highways are filled with two-wheeled family road trips, gospel-preaching motorcycle clubs and ex-governors crashing their Hogs in the Alaska wilderness   …  More

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What better way to test a brand new motorcycle than to ride it across the country in all kinds of weather and riding conditions? That’s the idea behind the Motus American Sport Tour. From July 11th to July 30th, Motus will be on the road, riding the Motus MST and MST-R from Birmingham, Alabama to Laguna Seca and back, with visits to locations all along the way where you will be able to see the bikes up close.

The tour will make stops in   …  More

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