It’s not often that a late-night text message results in hundreds of women converging in the desert for a biker rally, but that’s exactly what happened when Anya Violet, 29, and Ashmore Ellis, 32, started chatting one summer night in 2013.
“Ashmore and I were texting each other, trying to pick a date that we could plan on going moto-camping,” says Violet, a fashion-design director who lives in Southern California. “We both knew a couple of other women who rode, so we thought we would … More
It’s one thing to write a new story, to start with a blank sheet and create something fresh from the ground up. This is how Polaris built its Victory brand, meeting with considerable success. This isn’t easy—not by a long shot—but there’s a certain freedom in doing things on your own terms, without history weighing a project down. Reviving the iconic Indian Motorcycle line—Polaris’ second motorcycle act—is something different altogether. Not only does the company have to create a new generation of compelling, marketable Indian motorcycles, but it also has to tend to all the memories, desires, and expectations—both good and bad—consumers inevitably associate with America’s oldest motorcycle brand. No easy job there … More
4800km via motorbike across Southeast Asia. Grand journey!
Harley-Davidson‘s (NYSE:HOG) 2014 results, announced on January 29, highlighted how the iconic heavyweight motorcycle manufacturer is committed to deriving growth from international markets and through new product launches more suited to the current trends. The company’s motorcycle revenues rose 5.9% last year, and net revenues crossed the $6 billion mark for the first time since 2006. Overall motorcycle shipments grew 3.9% to 270,726 units, in line with the company’s guidance, which was previously lowered to 270,000-275,000 units following Q2, from the estimated 279,000-284,000 units, as bad weather and low customer demand in the U.S. stalled sales.
The U.S. forms approximately two-thirds of the net shipments for Harley, and, as expected, subdued retail sales in the country, which were up only 1.3% in 2014, kept a check on the company’s overall retail sales. Harley’s net retail sales growth has slowed to … More