James “Bubba†Stewart. Whether you’re a follower of supercross or just another action-sports fanatic, you’ve heard the name of this marketing genius. That’s right, “marketing genius.†Although the supercross hero has dominated the motocross scene ever since his first sponsorship deal with Oakely at age seven, Stewart is one of the few who rakes in endorsement deals to rival those of Kobe Bryant, and Tiger Woods. Bubba Stewart sat down with Fortune to discuss his goals, his struggles, and how he’s gotten through it all, and is still, surprisingly, normal.
With the biggest names in action sports-or rather sports, period-supporting this 25 year-old  … More