The California based eyewear brand Spy built this unique commercial to be a playful expression of its youthful, irreverent point of view by bringing an action sports approach to road cycling, as well as sending a “Youth Against the Old Guard” message.
The idea was born of this: Matthew Busche—Spy athlete and 2011 U.S. National Road Race Champion—trains a lot. To be the best requires tremendous focus and hard work—which equates to pain. To get through it, Busche says his mind drifts in and out of daydreams. Told through the prism of Busche’s daydream, viewers journey with him as he imagines himself hitting the alluring trails of California’s coastal mountain ranges and doing some crazy stuff on a bike strictly built for pavement. SPY asked its mountain bike freestyle rider Mike Montgomery (Teams Specialized and Monster Energy) to stunt double for Busche’s wildest fantasies of doing things on his road bike that no one else has done before. That is, until Montgomery did them for him.
Lance Armstrong’s cycling career is behind him. Now he says the doping questions should go away as well.
Armstrong says he’s finished talking about doping rumors and allegations that dogged his seven Tour de France titles, after a nearly two-year federal investigation that closed with no charges being filed against him.
In recent interviews  … More
The Tour of California, the most prestigious annual cycling race in the United States, gets underway on Sunday.
A stellar field of 128 elite riders, including eight UCI ProTour teams, have entered the eight-day event that covers more than 735 miles through the jagged mountains and spectacular coastlines of the Golden State.
Even though the race clashes with … More
Catch up with all the latest adventures of Madison Saracen rider Manon Carpenter as she hits up the Sea Otter festival.
Californiaaaaa
Okay, so this is a bit late – sorry! I’ve been up in the wilds of North Wales for the last week or so at a RedBull MTB camp so didn’t get a chance to sit down and write about our latest venture…
Tuesday
On Tuesday 17th April my alarm went off at 3 o’clock in the morning. After four hours sleep it was time to get up and drive to the airport, in a couple (well, quite a few) hours we would be in California for the Sea Otter  … Pictures and more