Last March, Oakley and SNOWBOARDER Magazine brought eight of the key, core retailers from the US to Mammoth Mountain, California for the Oakley Shred Shop Challenge, a loose-format contest that tested up to four staff members from each shop in the arena that led to them spending time on the retail floor in the first place. On hill, riders from Colorado’s Satellite, Utah’s Milosport, California’s Active Ride Shop and Wave Rave, Washington’s evo and SnoCon, Vermont’s Darkside and Massachusetts’ Eastern Boarder were tasked to drop into creations set up by the Mammoth Unbound Park Staff. Transitions were tackled, rails were ridden, and copious amounts of sake was consumed in celebration off hill. At the end of two days of events, the locals from Wave Rave took first place overall. Did we mention each team rode in costume, too? Thanks to all of the shops that came in competed, hung out, and celebrated the integral part that they play in snowboarding.
Archive for the ‘Snow’ Category
Facing a nearly impossible deficit against a four-time world champion he’d never outraced, all the unorthodox choices snowboarder Vic Wild made to keep his career alive converged over 30 glorious seconds of perfection.
His banged-up body patched together by the best doctors his adopted country can provide, his perfectly assembled board riding like a lightning bolt, his newfound fans screaming his name and waving a very different kind of red, white and blue, the man who eschewed his homeland for his heart, made Olympic history.
Gold for Russia. Again. And maybe more than a little vindication … More
A long journey through the west can be tough on a snowboarder, but Eric Messier takes the proper precaution by soaking in the high desert magical healing waters to prepare himself for the bottomless powder turning that lies ahead. First stop, pick up a hitchhiker. Just so happens to be Gray Thompson, also known as Snowshoe. Coincidence? I think not. Watch ZEN AND THE ART OF POWDER BOARDING to find out what these two riders of the West get themselves into.