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Need for Speed has helped to define automotive culture for millions of fans with its embrace of the car lifestyle and its cool rebellious attitude. Electronic Arts has now unveiled the details of what is in store for the franchise over the next 12 months, as the property expands to new platforms, new categories and new media.

Need for Speed is committed to providing unique and customized experiences for all types of racing fans by establishing three independent series; simulation, action and arcade racing. Each series will be developed by a highly-specialized team dedicated to delivering the ultimate racing experiences to car enthusiasts around the world – whether they be interested in adrenaline action, arcade fun or authentic simulation…  More info

Racing is no exception when it comes to the slumping economy. With automakers in dire straits at present, dropping involvement in motorsport, especially sponsorships, will certainly tax teams and events from all venues of the sport.

While NASCAR is gearing up for its traditional annual kickoff, the Daytona 500 and related events, how its season will fare after the stock car giant’s main event is open to speculation. Teams have merged, sponsorship is way down, and layoffs at the race shops in the Mooresville, N.C., area have been heavy.

Chevrolet will be driven by the newly formed Earnhardt-Ganassi Racing, an amalgamation of DEI and Ganassi. Driving for the entire Cup season will be Martin Truex and Juan Pablo Montoya…  More info

Toyota Speedway at Irwindale and other Southern California short tracks that host racing mostly on Saturday nights are gearing up for the 2009 racing season.
The Irwindale facility, considered one of the best short tracks in the nation, is a half-mile paved oval that features late-model stock cars.
Trucks and smaller cars called bandoleros and legends also compete at Toyota Speedway, which also hosts demolition derbies and figure-eight races.

The track’s notable events during the year include its NASCAR season opener March 21, the NASCAR Camping World Series 200 on July 4, the NASCAR Late Model final on Oct. 24 and the venerable Turkey Night race with sprint and midget cars Thanksgiving night.

On Oct. 17, the speedway also is scheduled to host a professional “drifting” event as part of the Formula Drift series’ schedule…  More info

The 2009 Cooper Tires Presents The Atlantic Championship Powered by Mazda will feature a $1 million prize to the series champion as part of $3 million in prize money, series officials announced today.

The $1 million champion’s prize is the most lucrative championship payout in a North American open-wheel driver development series. The driver who finishes second in the 2009 Atlantic Championship will receive $500,000, with the remaining $1.5 million to be paid out in per-event race purses.

“This is a significant prize package that should attract top drivers from all over the world to the Atlantic Championship this season,” said Atlantic Championship President Ben Johnston. “The $1 million champion’s prize…  More info