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Aliso Viejo, Ca — The Surf Industry Manufacturers Association (SIMA), founded in 1989, is proud to celebrate its 20th anniversary. As the trade association of competing surf product suppliers working together for the development of the surf industry, SIMA has united the surf industry for the past 20 years.

“Many years ago, SIMA began out of a need to work more effectively with our tradeshow partners,” said Bob McKnight, CEO of Quiksilver and SIMA’s first president. “We started in this industry because of our passion for surfing and the beach lifestyle. SIMA has done a tremendous job in sharing the real message of surf culture and helping us all ‘grow the pond.’”

From issues like the closure of Clark Foam to trade show dates, SIMA has proven its effectiveness in unifying and serving the surf business by gathering the leaders of our industry and acting as their collective voice.

“SIMA has been the glue that has kept our industry together for many years…  More info


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Our recent Baja Update drew a significant amount speculative feedback regarding the safety, or lack thereof, in Northern Baja. We thought one response, however, deserved to be shared. In an unsolicited, open letter, an anonymous Surfline user wrote of his most recent Baja experience:

Dear Surfline,
I wanted to drop a note and tell you guys of a very bad experience I endured while in Rosarito. It was the weekend of Jan 17-19th. I had traveled down there with my girl and we had surfed BM’s all three days. There were alot of ski’s in the water (8+) and they made it hard for any of the paddle in crew to get any decent waves. I even tried going down the beach farther, but it seemed like they kept following me. That was a disappointment, but not the main point of this letter. After surfing all day my chick and I decided to hang out and wait till late evening to …  More info


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surf-50

Even the most hard-core local would agree that Virginia Beach is definitely not an international surfing destination. So why did a pair of Australian die-hards have the city circled on their map before crossing the Pacific on the surf trip of a lifetime?

Jonno Durrant and Stefan Hunt were looking more for adventure than ideal surfing conditions when they set out across America to film their surf documentary “Surfing 50 States,” which blends their passion for surfing with a cultural sojourn through the United States.

While making their way down the East Coast in January 2007, the Aussies were …  More info

sactoduring their free time, Patrick Powers goes to the ocean, hoping to find some good waves to surf on.

When he’s not going to school working toward his master’s in communication studies, Powers is mostly enjoying the outdoors.

Aside from surfing and schooling, Powers is president of Powers Friends and Associates, a public relations company. He also substitute teaches at schools, though his goal is to one day become a professor at a university.

Any chance he gets, Powers is looking to go surfing and get away from the fast life pace of the city…  More info