{"id":97318,"date":"2014-08-13T06:38:21","date_gmt":"2014-08-13T13:38:21","guid":{"rendered":"http:\/\/www.stokednews.com\/?p=97318"},"modified":"2014-08-13T06:38:21","modified_gmt":"2014-08-13T13:38:21","slug":"is-red-bull-taking-over-surfing","status":"publish","type":"post","link":"http:\/\/www.stokednews.com\/?p=97318","title":{"rendered":"Is Red Bull taking over surfing?"},"content":{"rendered":"<p style=\"text-align: left;\">Yes, the world&#8217;s most famous energy drink is taking over surfing. As you might have noticed, the surf industry is suffering deep changes. Will the &#8220;Big Four&#8221; keep up as we know them? No, Red Bull is increasing the pressure on the conservative surf industry market.<\/p>\n<p style=\"text-align: left;\">Rip Curl, Quiksilver, Billabong and O&#8217;Neill. For more than two decades, these were the brands that we would traditionally see on the shelves of our local surf shops.<\/p>\n<p style=\"text-align: left;\">But the classic surfing oligopoly is quietly\u00a0\u00a0 &#8230;\u00a0 <a href=\"http:\/\/www.surfertoday.com\/surfing\/10772-is-red-bull-taking-over-surfing?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+surfertoday%2Fsurfing+%28Surfing+News+%7C+SurferToday.com%29\" target=\"_blank\">More<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.stokednews.com\" target=\"_blank\">Stoked News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, the world&#8217;s most famous energy drink is taking over surfing. As you might have noticed, the surf industry is suffering deep changes. Will the &#8220;Big Four&#8221; keep up as we know them? No, Red Bull is increasing the pressure on the conservative surf industry market. Rip Curl, Quiksilver, Billabong and O&#8217;Neill. For more than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,18],"tags":[],"class_list":["post-97318","post","type-post","status-publish","format-standard","hentry","category-action-sports-business-news","category-surf"],"_links":{"self":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/97318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97318"}],"version-history":[{"count":1,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/97318\/revisions"}],"predecessor-version":[{"id":97319,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=\/wp\/v2\/posts\/97318\/revisions\/97319"}],"wp:attachment":[{"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97318"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.stokednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}